Step 2: Brand Development
Example of UI Kit
Overview
At Robinsburg, we don’t just create brands—we engineer experiences. Our expertise in UX/UI design ensures that every visual element, interaction, and touchpoint is purpose-driven and backed by research.
We start by developing a UI Kit, a cohesive set of brand elements—including typography, color palettes, button styles, and layout structures—that guide the look and feel of your brand across all digital platforms. But these aren’t chosen at random; they’re informed by in-depth research into your audience’s behaviors, expectations, and emotional triggers.
Just like interior and exterior design shape the way people feel about a home, your brand shapes how customers perceive your business. If your brand doesn’t feel like home for your ideal customers, they’ll slip through the cracks—disengaging before they ever convert. Before we move into web design, retention, and loyalty systems, we make sure your branding is airtight, compelling, and built to attract and retain the right audience.
Timeline
Building or rebuilding a brands identity is based on the foundational research and strategy. This should be a crucial consideration before any designs (website, landing page, or emails) are created as it will directly impact your success in future stages.
Examples of Deliverables
-
UI Kit
-
Logo
-
Colors
-
Typography
-
Buttons
-
Cards
-
Examples of this solution in our work:
Facts and Questions:
Here's some common questions we're asked about this service.
Your brand is more than just a logo—it’s the first impression, the emotional connection, and the foundation of trust with your audience. If your branding isn’t cohesive and compelling, marketing efforts will struggle to gain traction. A strong brand ensures consistency across all touchpoints and improves conversions.
A UI Kit is a set of pre-designed elements (buttons, colors, fonts, icons, layouts) that create a cohesive and intuitive digital experience. Rather than designing elements from scratch every time, a UI Kit ensures your website, app, and marketing materials remain visually consistent, user-friendly, and optimized for engagement.
Branding affects how users perceive and interact with your business. Just like interior and exterior design influences how people feel about a home, your branding dictates the emotions, trust, and connection your audience feels toward your business. Strong branding helps improve website engagement, increase conversion rates, and create brand advocates who resonate with your message.
We offer brand audits and rebranding services to refine or modernize your existing brand. Whether it’s tweaking your visual identity, redefining your messaging, or repositioning your business, we help ensure your brand aligns with your target audience and market trends.
Absolutely! Your branding is designed to be versatile and optimized for websites, social media, business cards, ads, packaging, and any other customer touchpoint. We ensure your assets are provided in the right formats for all use cases.
Not every business needs a full rebrand. If your core identity is strong but needs refinement (new logo, updated messaging, fresh color palette), we offer brand evolution services to modernize your look without losing your existing recognition.
.png)