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Keyword Research

Example of Keyword Research

Overview

Guesswork doesn’t drive growth—strategy does. Too many businesses jump straight into marketing tactics without a clear plan, leading to wasted budgets, inconsistent messaging, and campaigns that fall flat. Without deep research into your audience, competitors, and market positioning, even the best-looking ads or websites won’t deliver the results you need.

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That’s why strategy and research is always our first step. At Robinsburg, we take the time to understand your business, industry, and customer behavior before any creative or campaigns go live. Whether you need a full marketing roadmap or targeted insights to refine your approach, we ensure that every decision is backed by data, not assumptions—so you can grow with confidence.

Timeline

This is always the first step after we onboarding a client. If the project requires, we will revisit and refine the research and overall strategy as we progress toward our goals. 

Possible Deliverables

  • User Research Plan

  • Competitive Analysis

  • User Interviews

  • Persona Profile

  • Goal Venn Diagram

  • Overall Strategy Recommendations

and more

Step 1: Strategy & Research

Examples of this solution in former projects:

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Let’s map out your growth—on us.

Facts and Questions:

Here's some common questions we're asked about this service. 

  • Our Strategy & Research phase is the foundation of every marketing initiative. We analyze your business goals, audience behavior, competitors, industry trends, and past performance to develop a custom roadmap that ensures every marketing effort is backed by data, not guesswork.

  • The timeline varies based on your business needs, but it typically takes 2–4 weeks. We take the time to conduct in-depth market research, audience segmentation, and competitor analysis before crafting a tailored strategy.

  • Without a clear strategy, marketing efforts can feel like throwing darts in the dark. Our research ensures we’re targeting the right audience, using the right messaging, and maximizing your marketing investment from day one.

  • Yes! We provide a detailed strategy report outlining key insights, audience profiles, recommended marketing channels, messaging frameworks, and a step-by-step action plan for execution.

  • If you already have a marketing plan, we audit your existing strategy to identify gaps, opportunities, and optimizations. We refine what’s working and eliminate inefficiencies to ensure maximum ROI.

  • Once we finalize the strategy, we move into execution—whether that’s branding, website design, content creation, paid ads, or loyalty systems. Every decision is based on the insights gained from this phase.

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