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Step 6: Paid AdS & ScALING

Paid ads requires strategic branding.

Guess the brand.

Overview

Paid advertising isn’t the last step—it’s a powerful amplifier that validates everything we’ve built so far. When we launch paid campaigns, we’re not just increasing visibility—we’re testing, learning, and refining in a much bigger arena.

Every ad campaign is an opportunity to validate the research, branding, and customer journey optimizations we’ve developed in earlier stages. With real-time data, we see what resonates, where friction exists, and how we can further optimize messaging, targeting, and user experience to drive even stronger results.

Scaling isn’t just about spending more—it’s about smart, strategic growth. As we collect insights, we continuously re-evaluate, adjust, and expand, ensuring your business isn’t just growing but evolving with precision.

Timeline

Ads should always come after a strong foundation is built—acting as an invitation for awareness and engagement at scale. Amplifying your beckoning only works when there’s a brand that your audience can connect with, a digital presence that feels like home, and retention strategies in place to nurture long-term loyalty.

Examples of Deliverables

  • Ad Graphics

  • Ad Videos

  • Weekly Reports

  • Monthly Meetings 

Results from some of our clients:

Facts and Questions:

Here's some common questions we're asked about this service. 

  • We create and manage high-performing ad campaigns across multiple platforms, including:

    • Google Ads – Search, Display, and YouTube advertising for high-intent traffic.

    • Meta (Facebook & Instagram) Ads – Targeted social ads for engagement, lead generation, and sales.

    • TikTok Ads – Short-form video ads designed for virality and brand awareness.

  • Paid ads accelerate growth by putting your brand in front of the right audience at the right time. Unlike organic marketing, which takes time to build, ads provide immediate visibility, lead generation, and revenue opportunities. We ensure your ads align with your brand identity, target audience, and sales goals for maximum impact.

  • Your budget depends on your industry, goals, and competition. We typically recommend a minimum starting budget for testing, then scale based on performance. Some factors influencing ad costs include:

    • Cost-per-click (CPC) or cost-per-lead (CPL) in your industry.

    • Campaign goals – Awareness, lead generation, or direct sales

    • Target audience size – More competitive markets require higher budgets.

  • Results depend on factors like industry, audience, and budget, but most campaigns begin generating valuable insights and conversions within the first 30 days. However, the best results come with ongoing optimization and scaling over 90-120 days.

    • Audience Research & Targeting – Identifying high-intent prospects.

    • Creative Ad Design – Scroll-stopping visuals and video ads.

    • Copywriting & Messaging – Conversion-optimized ad text.

    • A/B Testing & Optimization – Tweaking elements for maximum ROI.

    • Budget & Bidding Strategy – Smart allocation of your ad spend.

    • Performance Tracking & Reporting – Real-time insights and analytics.

    • Monthly Zoom Meetings – We meet with you every month to review ad performance, discuss insights, and refine strategies based on real data.

  • We provide detailed reports on key performance metrics, including:

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    • Conversion Rate – How many clicks turn into sales or leads.

    • Return on Ad Spend (ROAS) – Measuring the revenue generated from your ads.

    • Cost-Per-Lead (CPL) & Cost-Per-Click (CPC) – Ensuring cost efficiency.

    • Ad Engagement & Click-Through Rate (CTR) – How well your ads attract attention.

  • Yes! A/B testing is a core part of our optimization process. We test different versions of your ad creative, headlines, targeting, and offers to continuously improve performance and maximize results.

  • Paid ads are great for both customer acquisition and retention. We use retargeting strategies to keep your brand in front of past visitors and customers, bringing them back with personalized offers, reminders, and upsells.

  • We continuously monitor and optimize your campaigns to improve results. If an ad isn’t performing as expected, we adjust targeting, messaging, creative, and bidding strategies to increase effectiveness. Plus, our monthly Zoom meetings ensure we stay aligned with your business goals and can pivot strategies as needed.

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Let’s map out your growth—on us.

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